Nectar360 extends its award-winning Avios partnership with IAG Loyalty to 2028

The award-winning partnership was the first between an airline and a supermarket coalition loyalty programme

London, UK, 29th October 2024: Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty programme, has announced an extension of its award-winning partnership with IAG Loyalty that allows Nectar members to convert their Nectar points to Avios.

Customers can convert their Nectar points to Avios and redeem them through the British Airways Executive Club for rewards such as flights, cabin upgrades, hotel stays and more. Similarly, British Airways Executive Club members can convert Avios to Nectar points, to spend on groceries at Sainsbury’s; tech, garden furniture or other general merchandise at Argos; clothes from Tu and more. The new agreement will extend the partnership until 2028. 

Launched in January 2021, the partnership was the first two-way exchange proposition between an airline and a supermarket coalition loyalty programme, proving popular with members and winning industry acclaim by picking up ‘Best Loyalty Marketing Campaign of the Year’ (Nectar & Avios with IAG Loyalty’s ‘Collect Stories’ campaign) at the 2022 International Loyalty Awards. 

“We are always looking for new ways to make Nectar even more useful and valuable to our customers,” said James Howland at Nectar360.“Our partnership with IAG Loyalty and Avios is just one more example of how Nectar is continuing to add value to customers by giving them opportunities to earn and spend points.”

David Black, Head of Retail, Travel and Leisure at IAG Loyalty added, “The enthusiastic response to this partnership from both Avios and Nectar members has been fantastic. This extension allows us to continue to provide exceptional value and choice for our members and deliver even more rewarding experiences.”

Also published in: Martech Outlook