Performance Marketing people: Channel 4 CRO steps down and UM appoints first Chief Performance Officer

In PMW’s latest round-up of industry moves, Emergn names Jaime Ruhl as VP of Sales, Adlook brings on Jim Daily as Executive Advisor, and Recurly appoints Rachel Sheriff as Chief Customer Officer.

Veriça Djurdjevic, Chief Revenue Officer at Channel 4, has announced that she will be leaving her role at the end of 2024. Djurdjevic joined Channel 4 in November 2020 and has been pivotal in leading the commercial team through significant challenges, including the broadcaster's response to the pandemic and its strategic shift under the Future4 strategy.

High-performance media agency Brainlabs has named Sue Unerman as its new Chief Strategy Officer, a newly created position where she will focus on developing innovative strategic propositions for global clients. Unerman, who recently left her role as Chief Transformation Officer at EssenceMediacom X, brings over three decades of experience in media strategy to Brainlabs.

Data collaboration platform InfoSum has appointed Lauren Wetzel as its new Chief Executive Officer. Wetzel, previously Chief Operating Officer, succeeds Brian Lesser and will continue to lead the company's data collaboration innovations. Wetzel's background includes senior roles at AT&T, Xandr, and Deloitte. Lesser will remain as an advisor.

Media agency UM London has appointed Louise Owen as its first Chief Performance Officer. Owen will oversee digital activities for clients such as Kenvue and Honda, bridging data, AI, and media performance between UM and Kinesso. She reports to Kara Osborne and Chloe Hawking, operating from UM's London office.

UM Australia has also promoted Michael Mellington from Head of Partnerships to the newly created position of Head of Media Planning. In this role, Mellington will lead the national media planning team, leveraging his extensive experience to drive innovative media solutions and client growth.

Performance marketing agency 26PMX has appointed Liam McNally as Managing Partner for Sales and Marketing. McNally will lead business and marketing teams, driving client growth. He joins Amy Naughton, Ryan Scott, and David McAndrew, completing the leadership team. McNally previously secured major accounts at Jaywing.

Global digital business services firm Emergn has appointed Jaime Ruhl as Vice President of Sales, North America. Ruhl, with over 18 years of experience at Avanade and Atos, will lead the company's growth strategy across the US, Canada, and Mexico, effective immediately.

Global data analytics consulting firm Analytic Partners has appointed Tina Moffett as VP of Corporate Strategy and Development and Jason McNellis as VP, Commercial Analytics Ambassador. With over 40 years of combined experience, Moffett and McNellis will drive growth and innovation, enhancing Analytic Partners' leadership in Commercial Analytics.

Brand growth platform Adlook has appointed Jim Daily as executive advisor. With nearly 20 years of experience, Daily will lead go-to-market (GTM) and brand strategy. Previously CEO of North America and global president of Teads, Daily brings a strong track record in scaling businesses, aiming to enhance Adlook’s growth and innovation.

Rachel Sheriff, former Chief Customer Officer at Eptura, is joining subscription management software Recurly as its new Chief Customer Officer effective immediately. Sheriff will leverage her extensive experience to enhance customer value and drive innovation, ensuring Recurly’s customer-first culture continues to thrive.

Filippo Gaminga, former COO at advertising platform Onetag, has been appointed Co-CEO alongside Founder Daniel Prichio. In his new role, Filippo will lead Onetag’s strategic growth and innovation efforts, focusing on advancing the company’s AI-powered smart curation technology.

Attention firm Adelaide has appointed Claire Browne, former VP/Director of Media Research at RPA, as its new Head of Research. Browne will lead research strategy and represent Adelaide on industry councils to drive innovation and enhance media quality measurement.

Mobile tech company MOBKOI has appointed Fabio Corona as Chief Operating Officer, Paolo Mulè as Chief Revenue Officer, and Levent Günes as Chief Financial Officer to spearhead the company’s AI-focused growth strategy and drive innovation in mobile marketing solutions.

Also published in: Performance Marketing World