SeenThis updates Emissions Dashboard

Adaptive streaming specialist SeenThis has relaunched its Emissions Dashboard, which enables advertisers to assess the carbon footprint for digital marketing campaigns.

The dashboard measures the amount of data transferred per impression, calculating total emissions in grams of CO2e emitted per thousand impressions (gPM).

The updated version of the Dashboard will use methodology developed by French interprofessional organisation SRI (Syndicat des Régies Internet) and the French arm of the IAB, Alliance Digitale. 

SeenThis developed its own methodology for assessing emissions from creative delivery of digital marketing campaigns in 2021. Since then, other methodologies have been developed, including that of SRI and Alliance Digitale (SRIxAD).

SeenThis sustainability lead Simon Johansson said the framework developed by SRI and Alliance Digitale is a strong starting point as it scopes out the life cycle of online advertising and the distribution of creatives through servers, networks and onwards.

"It can be used also for those that don’t have this type of granular data, providing a database with conservative estimates so you don’t have to wait for perfect data to start calculating to see where your main emission sources are," he said.

Also published in: AdNews