The Secret to... Smashing the Glass Ceiling with Caroline Mastoras

The Secret to... Smashing the Glass Ceiling

with Caroline Mastoras, President of Bloom UK Women's Network 2022

Join us for another undercover deep dive with Caroline Mastoras, President of Bloom UK women's network! This week we unzip the secret to smashing the glass ceiling as we dive into boundaries, Bloomfest, and some of Caroline's personal horror stories...

Disclaimer: When we say off the record we mean it; we're unzipping sensitive issues and hard to talk about topics. The topic discussed in today’s episode is women's rights and workplace equality. Please listen responsibly and find a list of resources and links below.

Episode Resources

Episode Transcript

MIND Mental Health Hotline - www.mind.org.uk

Bloom network - www.bloomnetwork.uk

Women's Aid - www.womensaid.org.uk

Interested in appearing on our podcast as a guest? We're looking for season four stars to spotlight – if you're up for authentic, open conversation and ready to share your brilliant thoughts and ideas, get in touch today!

Listen to more episodes

About Caroline and Bloom

Caroline Mastoras is the 2022 President of Bloom and Client Director at Salesforce, and is endlessly passionate about equity, diversity and inclusion and lifting women up in the comms and technology industries. She is a loving mother of two boys, Leo and Alexander, and loves living in the hustle and bustle of London. At the Women In Sales Awards (Europe), she won Best Advertising Sales for 2021/2022 and is immensely proud. In her spare time, Caroline enjoys cold water swimming at Tooting Bec Lido and the reward of a cup of tea to warm up afterwards!

Bloom is a professional network for women in communications, committed to empowering women to be whoever they want to be, to unlock their full potential, and to fight for the equity they deserve. Launching in 2010 as a network to provide support for women within the industry, Bloom has since grown to 500 members and counting. The network highly values collaboration and inclusivity, promoting fresh thinking and ideas, and believing that the real voices of women can bring the change needed to ensure all women in the industry achieve their potential.

Connect with Caroline on LinkedIn - linkedin.com/in/carolinemastoras

< Older Post

Newer Post >

More from our team & client partners

The Credibility Premium: Why AI has just made riding solo impossibly expensive

August 14, 2026

For the last twenty years or so, brands have been rightly obsessed with their search rankings. But in the time it takes for consumers to completely reinvent their online research habits – which it turns out wasn’t very long at all – it has become clear SEO was the easy part.

Creator marketing: The growth engine brands can no longer afford to ignore

August 13, 2026

There was a time when creator partnerships were considered a ‘nice-to-have’ in supporting a marketing campaign. They were great for achieving an extra few likes and comments across social platforms, but rarely were creators considered central to an ad campaign, never mind a long-term growth engine.

Rob Hall, CEO of Parallel: “Digital Twins and ‘Customer Suitability’ can power better decisions in media activation”

August 12, 2026

While brand safety and brand suitability help advertisers avoid harmful environments and align campaigns with brand values, Customer Suitability asks whether a video placement is right for the customer viewing it. Parallel combines proprietary AI, large-scale data sets and digital twins – synthetic replicas of consumer

Andy Squire, Brave Ads: “AI replacing traditional Search? It’s not as simple as that”

August 10, 2026

NDA spoke recently with Andy Squire, RVP Sales EMEA at Brave Ads, about the rapid evolution of the Search marketplace and how marketers can reassess their strategy for discoverability…

Brandtech’s Jellyfish Launches AI Ads Optimisation in Share of Model™

By Ren Bowman • August 6, 2026

Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google Ads integration for Performance Max to generate media

Tinder ‘Dump Traditional Dating’: Alternative fourplay

By Ren Bowman • August 6, 2026

Oh the joys of online dating…are there any? Not according to many of those we know but maybe, just maybe Tinder has the answer, with its Double Date feature.

How adtech CEOs should use LinkedIn in 2026: a visibility playbook for the AI world

July 25, 2026

Everyone knows that CEOs should be using LinkedIn. But so often it’s something they promise they’ll get around to after the board meeting, after the investor update, product launch, client pitch, or one of a hundred other urgent tasks competing for attention. It's time to stop treating LinkedIn as a nice to have.

Stop the scroll: how to win at SEO in the age of AI search

May 14, 2026

How people seek and find information, optimising for the front page of search engines is no longer optimal. GEO has made technical SEO more important than ever.

Journalism and Gen-Z: What is the future of the profession, and will AI be friend or foe?

May 14, 2026

As of 2026, approximately 45% of workers have AI anxiety: they fear that in the near future AI will make their job obsolete. From the perspective of a Gen-Z student beginning to consider what her career might look like, Tabitha Bonner looks at the adapting role of journalists.